2013年12月2日 星期一

Analyze the print ad


What kind of headline was used?
It is an informative headline.

Was there a subhead and a slogan?
Subhead: We know times are tough. So let's put a little change back in your pocket. See ya on October 25th for 25 cent donuts.
Slogan: America runs on Dunkin.

Was the visual attractive?
Yes. Because it shows a coin and a donuts which are not related to each other.

Was the overall lay-out creative?
Yes. Because it combines an abstract idea into a concrete action. 

Does it make the readers think? In what way?
Yes. The advertising tells you that spend a little can change a lot.
Just like the subhead said that even the life is tough, you only have to spend 25 cent to change your mood and make you happy.


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